According to Brickclick.com Popular YBNL has signed a multimillion naira endorsment deal with the Vodka company which has gradually but effectively eaten deep into the Nigerian Alcohol market.By signing Olamide as ambassador, Ciroc is adopting the similar marketing model practised in the US; the likes of French Montana, Nicki Minaj, Diddy, Rick Ross, DJ Khaled, Ray Jay, Funkmaster Flex are all ambassadors for the drink.
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